Heather Armstrong Bio | Wiki
Heather Armstrong ( Full Name: Heather B. Armstrong) was a preeminent American blogger. She wrote under a pseudonym that came from her inability to quickly spell dude during online chats with her former co-workers. The pseudonym is known as Dooce.
In 2001, Heather’s blog started. This cost her her job the next year after her coworkers found out she had been writing concerning them. Heather continued it after her termination. She also aimed at her parenting struggles. In 2004, the blog eventually started running ads. Furthermore, Heather had 8.5 million viewers a month five years later.
She was reportedly making over $100,000 annually on Dooce from banner ads. Forbes magazine featured Heather among 30 honorees on its list of The Most Influential Women In Media for 2009. In addition, she also appeared on Oprah. Readership of Dooce started to decline in the mid-2010s due to the influence of social media.
Heather retreated from regularly blogging in the wake of her divorce, criticism of her, and criticism of her blog online. She then confronted her depression and resumed her previous Internet posting after an experimental treatment in 2017 proved successful.
Heather Armstrong Age
On July 19, 1975, she was born in Memphis, Tennessee, in the United States of America. However, Heather died at the age of 47 on May 9, 2023.
Heather Armstrong Height
She was a woman of average stature. Heather stood at a height of 5 ft 5 in ( Approx 1.65m).
Heather Armstrong Family
She was born and raised in Memphis, Tennessee, in the United States to her loving father, and her caring mother. Heather was raised in the LDS Church. However, she never uttered paramount information with reference to her devoted parents or whether she has any siblings. Therefore, Heather’s parents’ and siblings’ whereabouts are currently nonexistent.
Pete Ashdown Heather Armstrong | Utah
She was previously dating. Heather was in a romantic love relationship with her good-looking boyfriend called Pete Ashdown. He is an American tech entrepreneur. Pete is also a two-time Democratic candidate for the U.S. as well as a former Mormon. Senate seats from Utah. The pair currently resides with her daughters in Salt Lake City, Utah.
Previously, Heather was married to her ex-husband Jon Armstrong. He is an American web designer. The ex-couple announced they were separating in 2012. Jon relocated to New York City with a new girlfriend after the divorce was finalized the following year. From their union, Heather gave birth to two daughters called Marlo Iris and Leta Elise. Marlo was born in 2009. On the other hand, Leta was born in 2004.
Heather Armstrong Education
She attended a local high school. Later, Heather matriculated at Brigham Young University in Provo, Utah, where she graduated in 1997 with a major in English.
Heather Armstrong Death Cause | Cause Of Death
She was discovered dead on May 9, 2023, by Ashdown in their shared Salt Lake City residence, apparently by suicide. Heather had a history of persistent depression. She had been alcohol-free for 18 months, according to Pete, before recently relapsing.
Heather Armstrong Dooce | Blogger | Blog
She ignited a fierce debate about privacy issues back in the year 2002 when she was allegedly dismissed from her job as a graphic artist and web designer. This was due to Heather writing satirical accounts of her experiences at a dot-com startup on dooce.com., her personal blog.
In the wake of her termination, she kept blogging and met Jon Armstrong through a mutual friend. Jon is another former Mormon web developer from Utah. The two tied knots and returned to their home state to begin a family. Heather started committing much of her blog to parenting in 2004 following the birth of her first daughter. Thus, she became one of the first mommy bloggers.
Heather has written humorously and extensively about her struggle with depression, her experiences with the LDS Church, parenthood, pregnancies, and entering a mental health hospital. Moreover, Dooce.com started with a post about Carnation Milk in February 2001. She has published more than 5,300 entries since then covering topics such as the one guy she dated who talked like Elmo during sex, golf cart rides with Norah Jones and breast milk pumps.
Heather accepted text advertisements on her website for the first time in 2004. This decision was controversial among her readership. She accepted graphic ads in 2005 and wrote that the revenue from the advertisements would be her family’s predominant source of income while her husband made the transition to managing her business and advertising. Heather has appeared in Suave advertisements since then that feature her own trademark and image.
She again received mass media attention in 2009 for using Twitter to get her washing machine fixed. Ads visible to Dooce’s 8.5 million monthly readers made a reported $40,000 for her family every month by that year. This became her main source of income and started running sponsored content as well. Heather appeared on The Oprah Winfrey Show and along with Oprah herself, she was included in Forbes’ list of the 30 Most Influential Women in Media.
The blog has received many awards and nominations from The Weblog Awards. This includes a lifetime achievement award for Armstrong in 2008. It has also attracted attention from websites committed to making critical and sardonic observations concerning lifestyle bloggers such as the subreddit blogsnark and Get Off My Internets.
Heather Armstrong Net Worth
Having worked as a blogger for more than two decades while she was alive, she had managed to generate good affluence in her career. Online resources estimate Heather’s net worth was $10,468,337.
How Old Is Heather Armstrong
She was 47 years old at the time of her death on May 9, 2023. Heather was born on July 19, 1975, in Memphis, Tennessee, in the United States.
Who Is Heather Armstrong
She was an eminent American blogger who previously wrote under a pseudonym that came from her inability to quickly spell dude during online chats with her former co-workers. The pseudonym is known as Dooce.
Heather Armstrong Social Media
Instagram – @dooce